Social media optimization
Social media optimization (SMO) can be simply defined as using social media platforms to help a business grow digitally. Various digital marketing strategies can help your business grow with the help of social media optimization. It can help you make your consumers aware of the product and services you provide; hence serves as a medium to communicate with your consumers.
It can be rightly said that the goals of search engine optimization and social media optimization are similar, i.e., to generate traffic and create awareness of the brand website. Social media optimization helps consumers direct themselves to the brand website, where more information about the brand and its services can be provided.