Search Engine Optimization
You would have heard about the importance of Search Engine Optimization (SEO) tools in digital marketing. But if you do not completely understand SEO, you cannot understand the vastness of SEO in the ocean of Digital Marketing.
SEO comprises different elements that can help your brand grow digitally. It helps improve the ranking of your brand website, which directly helps increase traffic on your website, which develops higher chances of converting the audience into customers.
Besides generating traffic, SEO also helps create brand awareness, build relationships with audiences, and improve brand reputation.