Link Building
If you wonder, despite having a social media presence exposing your business to digital marketing, why you are not getting any recognition on the platform, then it is mainly due to a poor link-building strategy. Link building is a process of generating links from an authoritative, reputable website to your company’s website or social media platform.
If you think about why these link generations are important, you might have gotten your answer as an organisation or company. Link building simply means bringing links back to your website; this is a fundamentally important task/step if you want effective search engine optimization.