How to Build an Effective Landing Page [Complete Guide]
Effective landing pages are an essential element for successful online marketing. It is the designated page you are taken to after you click on an ad. It can also be the page that leads to a CTA button or server as a website’s homepage. Instead of ‘how’ you land on a page landing page, it encourages you to convert to a lead. For this reason, landing pages are powerful components of a business’s digital marketing strategy. This blog will discuss everything about an effective landing page and how you can build an effective landing page.
What Is A Landing Page?
A landing page is a page with a specific aim; the objective of a landing page is to convert users into leads. Landing pages contain lead forms asking users for their contact information in exchange for something, also known as an offer. Though there are many types of landing pages, all of them aim to generate more leads.
A successful landing page is any webpage a visitor arrives on after clicking on a link. It could be the homepage, another page of your website, or a single page developed for a specific offer, product, or campaign. The objective behind creating a landing page is to urge a visitor to take action- whether to make a purchase, join a webinar, or give their information for email marketing. However, each landing page must have a single aim to help guide visitors towards the action you want them to take and generate higher conversion rates.
How Can A Landing Page Help Your Business?
Mentioned below are among the best practices for landing page that can benefit your online business-
- It increases the chance to rank in search results-
When you develop the landing page using correct keywords and promote it with paid ads, these can affect your landing page to rank higher in the search engine result page (SERP). This helps you to get a promotion or offer in front of a broad set of potential customers.
- Landing can be intended to promote a specific product or service, offer, or campaign-
As we all know, that landing page is the first page a user will land on when clicking a link; you can target it for your business in promoting a specified product or service, a campaign or an offer. This strategy will allow you to track the conversion and sales of a particular product in a marketing campaign.
- It can make lead generation and conversion rates more productive-
Creating a correct landing page can help produce better results, whether your visitors are at the top or bottom of the marketing channel. An effective landing page can compel more people to subscribe or click on ‘buy’.
Tips To Build An Effective Landing Page:
If you are thinking of how to create landing pages, we are presenting tips that can surely help you develop landing pages that can generate leads and increase your business sales. But before that, do you need to choose what you want to achieve? You want a landing page to grow your email list, sell a particular product or service, or promote a specific event, defining how you will attract the targeted audience and presenting a clear message.
Although many tools can help you build your landing page, it might be worth ensuring you have a good one. Moreover, hiring a freelancer is also a good choice. There are some practices while building your landing page.
- Start with a strong headline-
Grab potential clients with a catchy headline, which will be your landing page’s most viewed element. Your headline should explain what you are offering to the reader. The headline should be clear and concise; you must keep it under 20 words, though less than ten is preferable. You have a few seconds to get a visitor’s attention and keep them reading or viewing different aspects of your page.
- Use an effective subheading-
The headline intends to get a visitor’s attention. Now, add a subheading that will make them stay. For the best results, place the subheading below the headline. Your subheading should complement the reader and give more depth and detail about your offer.
- Add strong visual effects-
One of the most accessible paths to creating a better user experience is to merge concepts with meaningful images. People remember more information when paired with relevant images because the brain processes images faster than text. Visuals also make people contain information. You can follow specific guidelines while choosing an idea for your landing page. Suppose the purpose of your landing page is to tell about a particular product and then add an image of that product. If your business is offering a service, then add the most relevant picture of the service.
- Include an informative body copy-
Informative body copy expands on the solid headline and effective subheading. It also complements the vital visual elements you included on the landing page. However, an informative body copy does not mean to describe the features of your product and services. All this information is general, and sometimes visitors are already aware of it. Here your body copy must be able to engage and convert by pitching the benefits they can get from your business.
Website users are constantly flooded with online ads and offers, and customers have become less trusting. They are likely to leave your site if it looks unprofessional or scammy. So if you want to develop trust, trust indicators to build reputation and expertise.
- Determine a strong call-to-action
CTA is the crucial element of your landing page and the best landing page strategy. The ultimate aim of your landing page is to get the person visiting your website to click the button or link. To get this done, you will need to focus on some practices to get the best conversion rate. The foremost strategy is to use a CTA button and make it obvious where the targeted customers can click without missing. Use high-vibrant colour, make it big, and place your CTA in a prominent position.
After creating the landing pages, it’s time to send them to the world. But you will need to ensure that you have checked on metrics, like Google Analytics, to determine whether it’s working. Then, use A/B testing to check different versions to see which performs best.
Landing pages will help any business gain new leads, so paying significant attention to them is essential. However, you can use various strategies to help you develop a landing page that converts well. In the above blog, we have mentioned the best possible approach to help your business grow online.